In 2003, Trout Unlimited (TU) initiated a strategic plan that helped us to develop more effective metrics for setting priorities, and assisted in the significant growth of the organization. Even with that growth, we realized we were not on a trajectory to achieve our organizational vision. Specifically, the problem was that the rate of decline of trout and salmon habitat due to development pressures and climate change was outstripping the good work that TU and others are doing to conserve and restore habitat. To address the challenge, in 2007, the Board of Trustees appointed a strategic planning committee comprised of members of the Board, grassroots, and staff with the charge of developing a plan that would place us on a trajectory to achieve the TU vision.
STRATEGIC PLAN SUMMARY
Our Vision
By the next generation, Trout Unlimited will ensure that robust populations of native and wild coldwater fish once again thrive within their North American range, so that our children can enjoy healthy fisheries in their home waters.
Our Mission
To conserve, protect and restore North America's coldwater fisheries and their watersheds.
Our Values
- HEALTHY WATERSHEDS & CLEAN WATER
We are committed to ensuring quantities of cold, clean water sufficient to sustain healthy fish populations; we are committed to watershed restoration and wise fisheries management. - WILD & NATIVE TROUT & SALMON
Healthy populations of native and wild fish are the best indicators of watershed health, and we are committed to the protection and restoration of these fish where ecologically sustainable. - STEWARDSHIP & ADVOCACY
As stewards for future generations, we employ sound science and work cooperatively with a broad spectrum of interests in defending and advocating for our natural resource legacy. - COMMITMENT TO MEMBERS
We owe our uniqueness to a passionately committed, diverse volunteer network of members who pursue our mission in their local councils and chapters. We will sustain this member network through representative governance and a continuous commitment to grassroots support, learning and development. - QUALITY PEOPLE
In the pursuit of our cause, our most important resource is our people - both staff and Volunteers - who sustain and support each other's work.
For more information, please visit the national Trout Unlimited site.